At myempirecasino partnerprogramm, trust is established through openness and honesty. As a brand that welcomes Swiss players, we take our responsibility diligently: in how we entertain and in how we communicate, promote, and collaborate. These Responsible Marketing Guidelines establish the standards we adhere to in Switzerland, guaranteeing every message we share reflects our commitment to adherence, consumer security, and ethical behavior. We urge all visitors to examine the principles that govern our licensing, affiliate relationships, and advertising methods.
Our Pledge to Responsible Marketing
We base every decision in a distinct, unifying promise: to market our services in a way that respects the well‑being of our audience and the legal framework of Switzerland. This means we avoid growth at the expense of vulnerable individuals, nor do we employ tactics that could be interpreted as aggressive or misleading. Our internal marketing policy is evaluated quarterly by our compliance team, and we continuously train staff and partners on the latest regulatory expectations.
We consider responsible marketing as a evolving journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that assesses clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are devoid of imagery that could attract minors, and all bonus terms are displayed with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to scrutinise upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our commitment to listen. We actively monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we examine immediately and adjust our approach. This feedback loop has already led to improvements such as more transparent wagering requirement disclosures on landing pages and the abolishment of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino proves that entertainment and ethics can indeed go hand in hand.
Legal Framework in Switzerland
Switzerland’s gambling landscape is defined by the Federal Act on Gambling, which came into effect in 2019 and is administered by cantonal authorities and the Federal Gaming Board. While many provisions center on land‑based establishments and the licensed online offerings of Swiss casinos, the law also establishes clear boundaries for marketing communications, especially those directed at residents within the confederation. At My Empire Casino, we actively adhere to these principles, even though our international licence comes from a respected offshore jurisdiction.
We place special emphasis on the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator expects gambling advertising to avoid any suggestion that gaming can fix financial problems, replace employment or enhance social status. In response, our copywriting guidelines expressly ban language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we draft or approve is checked against a Swiss‑specific language filter that flags such expressions before publication.
Intercantonal coordination further defines the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have issued joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations chiefly concern license holders under the Swiss regime, we have voluntarily incorporated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department preserves an open channel with Swiss compliance experts, ensuring we keep track of legislative updates. Should Switzerland establish a dedicated licensing framework for internationally operated online casinos, we will be ready to seek and adapt our marketing practices accordingly. Meanwhile, we carry on operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that earns lasting loyalty.
Affiliate Programme Guidelines
Our partner affiliates are an part of the My Empire Casino brand, and we ask them to follow the same ethical marketing ethos. Before joining, every future affiliate must submit a detailed application that features a website audit, a check of previous advertising materials and a signed affidavit confirming familiarity with Swiss marketing particularities. We do not accept affiliates who run domains that could be mistaken with academic, governmental or mental‑health websites.
Once cleared, affiliates gain de.wikipedia.org access to a collection of pre‑reviewed banners, text links and landing pages. All resources are geo‑targeted, so a user connecting from a Swiss IP address will only view promotions that conform with our Swiss guidelines. Affiliates are legally prohibited from modifying these materials without our written approval, and any change must be re‑submitted through our compliance portal. This zero‑tolerance method keeps our entire network consistent.
Our affiliate code of conduct establishes clear dos and don’ts that every partner must adhere to:
- Always apply age‑restriction overlays and “18+” badges on all promotional content shown to Swiss users.
- Always disclose the commercial nature of the relationship, using terms such as “advertisement” or “sponsored” in a language easily comprehended by the local audience.
- Never indicate that gambling is a reliable source of income, a remedy for debt or a replacement for professional advice.
- Never target communications through channels, forums or social media groups where minors are recognized to congregate.
- Never employ influencer marketing without our prior approval, and only with figures who clearly cater to an adult demographic.
Regular oversight is a essential part of our compliance process. We deploy automated crawlers that check affiliate sites weekly, highlighting unapproved changes, missing disclaimers or broken age gates. If a infraction is detected, the affiliate gets a 48‑hour notification to rectify the issue. Recurring or serious breaches result in instant suspension of commissions and permanent removal from the programme. We also reserve the right to retain all earned commission for the billing period in which the infraction occurred, a preventive measure that underscores the gravity of our standards.
Licensing and Oversight Control
My Empire Casino maintains a complete gaming licence issued by the Government of Curaçao, among the most established regulatory authorities for online gaming. This licence obliges us to meet rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We participate in annual audits conducted by independent testing agencies, and our random number generator is verified to deliver truly random outcomes. These credentials constitute the technical foundation which all our marketing claims are based.
While Curaçao supplies the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this involves applying advertising rules that reflect, and in some cases go beyond, those required by Swiss law. We keep a dedicated Swiss compliance file that describes every affiliate partner, every promotional material and every media placement targeting the country. This file is revised in real time and is available for review by our internal audit team at any point.
We are convinced that a licence is only as credible as the people who enforce it. Our Head of Compliance, along with a team of four regional specialists, oversees all marketing activities linked to Switzerland. They have direct authority to halt campaigns, terminate affiliate relationships and, if necessary, deny access to players whose behaviour indicates harm. This operational independence ensures that commercial pressures never override our duty of care.
Accountable Advertising and Marketing
Advertising in Switzerland requires a fine balance between brand visibility and social responsibility. We have created a multi‑channel advertising policy that encompasses digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is founded on the same principle: it must be factually accurate, must not glamourise gambling and must visibly display the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.
Our email marketing strategy follows a strict permission‑based model. We only approach individuals who have explicitly opted in, and every email contains a single‑click unsubscribe link. Swiss subscribers get communications in either German, French or Italian, according to their language preference, and we divide lists to avoid overlapping campaigns that could be viewed as excessive. We never dispatch promotional emails on Swiss public holidays either, respecting family time and cultural values.
Online communities pose particular challenges, and our strategy here is carefully cautious. We operate verified accounts on selected networks, but we refrain from direct‑message promotions or unsolicited friend requests. Any sponsored post aimed at Switzerland goes through a mandatory “pause and review” step, where our compliance team reviews the creative against four criteria:
- Is the visual free of cartoonish imagery, bright neon colours or characters that could appeal to children?
- Does the copy include a clear responsible gambling reminder in the reader’s language?
- Are the ads directed at users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Was the content geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we apply restraint. vertrauenswürdige Quelle We target a curated list of Swiss‑relevant keywords that pertain to casino entertainment, but we intentionally avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users tap our paid link, they are directed to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Marketing deals themselves are designed to discourage impulsive behaviour. Bonuses available to Swiss players have extended validity terms, often 30 days or more, and we limit the maximum claimable amount. Cashback and loyalty rewards are paid out as withdrawable cash rather than locked bonus funds, providing players genuine flexibility. We never require a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these safeguards are always free, always visible and enabled with a single click.
User Protection and Ethical Gaming Integration
Ethical promotion does not cease once a player joins. At My Empire Casino, every promotional interaction is designed to encourage safer play. After account creation, new Swiss players receive a brief interactive guide that explains how to set individual deposit, loss and wager limits. This guide is required and cannot be avoided by clicking a simple “accept” button; the player must actively go through and acknowledge they understand each option before the deposit function becomes available.
Throughout the player lifecycle, we use non‑intrusive pop‑ups that reflect real‑time patterns. If our system detects a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification appears, highlighting activity and providing a direct link to cool‑off tools. These messages are framed positively, “Here is a quick snapshot of your play”, and never use accusatory language. We have discovered that this empathetic approach boosts tool adoption by over forty percent compared to conventional warning banners.
We have also integrated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are provided with a standard widget that presents a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymized, it functions as a social norming mechanism, subtly emphasising that taking breaks and setting limits is normal behaviour among Swiss players. This novel approach has drawn interest from academics examining harm‑reduction strategies in digital environments.
Self‑exclusion stays the most powerful safety net we have. Swiss players can self‑exclude for periods spanning from six months to five years with a single request, and we honour that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we remove the player from all marketing databases and direct affiliates to stop any materials that might be delivered to associated identifiers. Re‑entry is never automated; players must complete a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reinstated.
Frequently Asked Questions About Our Marketing Guidelines
How exactly does My Empire Casino ensure its marketing respects Swiss cultural expectations?
We use a dedicated Swiss market advisor who reviews every major campaign for linguistic nuance, imagery and timing. All materials are available in German, French and Italian, and we steer clear of themes that could be viewed as incompatible with Swiss values, such as overstated luxury displays or aggressive urgency. We never run promotions during nationally observed moments of remembrance, and we check local calendars to ensure our advertising rhythm feels respectful rather than invasive.
What occurs if an affiliate infringes the marketing rules?
Affiliates who break our code of conduct face immediate consequences. Our monitoring systems spot most infringements within 24 hours, and the partner is promptly notified. Minor, first‑time violations usually lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as directing to minors, using prohibited claims or hiding the commercial nature of the content, we end the agreement immediately and definitively revoke all commission rights. We also notify egregious cases to the relevant advertising standards bodies in Switzerland.
Are there specific rules for Swiss‑language influencer partnerships?
Influencer Content Requirements
Yes, influencer collaborations are subject to heightened scrutiny. We insist that any influencer working in the Swiss market demonstrates that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content goes through our compliance team, and we retain the right to demand edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Do Swiss players have access to the same promotions as other regions?
Swiss players enjoy a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.